Young Entrepreneurs in the Health and Fitness Industry…
A true entrepreneur is a dreamer, a doer and has to be dynamic
The adage "It’s always been done this way" is one of the most dangerous phrases to be uttered in any field, and the enforcement of that thinking is the first step on the road to ruin. The world is changing faster than ever before, with cultural norms evolving to catch up with the accelerated pace of advancement. All things are most certainly not remaining the same, and if they do, rest assured someone, somewhere has a surprise in store. It is an entrepreneur’s duty to challenge the existing marketplace and create new opportunities as well as innovate the current business landscape. Phoenix Strength and Fitness have risen to this challenge and are getting ready to launch a 360 solution within the health & lifestyle industry.
A word from co-founder Alex Dias as to why he decided to take the challenge head on and construct his vision into a reality: “Why did I take on this challenge? Well, I have been working in the fitness industry for close to 11 years now and being a personal trainer has been a very rewarding experience. Over this period I have come to realise, that there is a gap to help more people on a wider scale to better themselves by building a healthy lifestyle. I feel it is time for a new and exciting challenge to learn and grow on a personal and professional level.
With this business, I can assist clients on a wider scale with all of their fitness goals, their eating habits and to provide a better service individually. The average gym offers a limited service, known as a “one size fits all training routine for every member”. There isn’t enough focus on nutrition (which is the most important aspect of fitness. ”You can’t out-train a bad diet”). Another crucial element which the average gym isn’t providing is training education to assist members holistically. With Phoenix Strength and Fitness, Education is very important and I feel strongly about this. Phoenix values service, nutritional education and it has a culture where people can feel like they are important and at home.”
Hard work is always quintessential when working towards achieving your dream. It takes tenacity, perseverance and determination to follow the road less travelled and forge your own route to success. But what drives an entrepreneur, why would anyone just start a new business? We caught up with co-founder Jay Naude as to why he believes Phoenix Strength and Fitness will build his dream of changing people’s lives for the better: “I like challenges, seizing life and experiencing every movement. This is easier when you are fitter, healthier, stronger, and more confident. I want to share this with clients by creating a culture with social support to drive clients to achieve goals and overcome what they thought unimaginable.
I get a kick out of seeing other people achieve, succeed and grow. I saw problems within the system that were limiting peoples’ achievements and I have found a solution. Seeing people succeed, drives me. “Evolving and solving”. Overcoming challenges and being part of a community that promotes success in fitness, health and life.
This is what drove me to start my own gym. I want to grow and shape not only my clients and my team, but the industry as well. I believe we can leave a long lasting footprint in the fitness industry. We have developed a way to help people achieve goals in a way that has not yet been done and we want to share this. I am driven to empower people and we now have a platform to do this.” A healthy lifestyle takes many components into consideration, and with everything worthwhile, the process takes time and preparation. The saying goes "Fail to prepare, prepare to fail," but whose responsibility is it to prepare? Come and meet Jay Naude & Alex Dias of Phoenix Strength and Fitness for a free consultation and learn what planning, as well as preparation techniques, are available for fitness application on the road to achieving your vision and realizing your best self.
Phoenix Strength and Fitness opened their doors on 1 July 2017. We launched our new flagship branch at Northwold Junction Shopping Centre (corner Drysdale and Elnita road, Northwold). The Phoenix team is committed to leading the way and making sure that this is a "one of a kind" fitness experience for the whole family.